‘Big data’ is the new business buzzword. But most organizations are struggling to understand what it is and how best to leverage it. Today, everything we do is leaving a digital trace (data) and the volume of this data, which is being generated daily, has exploded.
Not just that, its varied sources are complex and evolving. Most large companies are spending billions on data management and advanced analytics to gain new insights and find solutions to known and even newly discovered challenges and opportunities. This is empowering decision making and changing business-as-usual.
But, what happens to small businesses that do not have the expertise, the bandwidth, and the resources to face this incoming wave. The choices are between being overwhelmed, somehow staying afloat, or to ride the wave and transform their growth trajectory.